Here's just a small sampling of different ways we are raising global pulmonary hypertension awareness and making the world #phaware.
FROM RARE TO TIMES SQUARE
NASDAQ broadcasts a custom #phaware PSA on their tower - the largest screen in the world. Additionally, 2500+ NYC Taxi Cabs play #phaware PSA nearly 1,000,000 times for PH Awareness Month. Furthering our mantra of "any screen anywhere!" See it on NASDAQ's vine.
MANI UP FOR A CURE
ManiUpForACure is a large-scale community engagement challenge designed to kick start PH conversations (especially in men) during Pulmonary Hypertension Awareness Month. Men, women, and children will be asked to "mani-up" for the month of November. Paint your nails Periwinkle Blue, which symbolizes the blue lips of patients suffering from this chronic lung disease who cannot get enough oxygen into their circulatory system. This will create the opportunity to engage in conversation and share PH and CTEPH related stories with inquiring minds. Submit your photo(s) via the phaware365 mobile app or post on social media using the hashtag #maniupforacure. Check out our #ManiUp gallery.
BLUE LIP KISS CHALLENGE
phaware will continue to engage the global PH community by expanding the Blue Lip Kiss Challenge across multiple events. phaware has distributed thousands of blue lip kiss cards to PH community members and phaware partners. Watch Cordelia's video. Submit your best #bluelipkiss photo. Request #BlueLipKiss cards.
I'M AWARE THAT I'M RARE MERCHANDISE
phaware has created custom "I'm aware that I'm Rare" shirts and merchandise. Donate $25* to get the shirt featured in our ad in the Official Super Bowl 50th Anniversary Program. Become an awareness ambassador. "Wear and share" your shirt and snap a selfies to post across your social media streams.
*The “I’m aware that I’m RARE” FREE T-shirt offer only applies to $25 donations made through www.represent.com/phaware.
STEP UP FOR PH
phaware will work with our sponsors at Bayer and Actelion to create a series of awareness art installations in public & private buildings and parks to illustrate what life is like for a PH patients with a series of PH facts attached to famous staircase risers across the United States.
BREATHLESS MOMENTS CAMPAIGN
phaware's next round of digital PSAs will feature various breathless moments of stunning digital photography and videos submitted by actual PH patients. These spots will also be infused with PH and CTEPH facts, which will explain how PH and CTEPH patients go through life breathless. Engage for a cure. Submit your breathless moments to phaware.
phaware has partnered with Time Machine™ to engage the global community with a new alternative to traditional photo booths found at events and community activations. Instead of booths that just prints out photos, these Breathless Booths record customized slow motion videos complete with PH and CTEPH facts, hashtags and calls to action that are instantly-sharable onsite. Talk about viral content! Request a Breathless Booth for your next awareness event.
THE PH STRAW TEST
Ever wonder what it feels like to have PH? Take the PH Straw Test. Unwrap a straw. Hold your nose. Breathe through the straw for 1 minute. phaware has activated individuals at live events and across the web to illustrate how a PH patient feels 1440 minutes a day.